Pulaski, Va. – Prepare to be “shell” shocked.
The excitement surrounding the rebranding of Pulaski’s baseball franchise culminated today with the unveiling of the organization’s new name: The Pulaski River Turtles.
With a nod to its New River Valley heritage, the inspiration behind the River Turtles name was a renewed commitment to Calfee Park’s family-friendly culture.
“When considering the name, we weighed feedback from the local baseball community, Calfee Park’s history, and our location in the New River Valley,” says general manager JW Martin. “After thoughtful consideration, we wanted a brand that represents what our ballpark is really all about. We have a welcoming, fun, family environment that puts smiles on faces. We think this brand captures that.”
Pulaski’s new brand identity is part of the evolution of the restructured Appalachian League. In September, the league announced it would transition to an elite, wood-bat summer league for the top 300 college players in America. Structurally, the Appalachian League will serve as an entity of Major League Baseball and USA Baseball’s Prospect Development Pipeline for the 2021 season and beyond.
Though teams in the Appalachian League will no longer be affiliated with Major League Baseball organizations, MLB will have a supporting role in league operations, and athletes will have extensive exposure to MLB club scouts.