The Burlington Baseball Club is SOCKing the world with new, unique moniker
BURLINGTON, N.C. — Baseball in Burlington finally has its own identity. One that embraces the history of the community, and one that they can say is uniquely theirs. Burlington Baseball announced this morning via their YouTube that the long-awaited rebranding process has culminated in the team’s sockingly different identity, now known as the Burlington Sock Puppets. The identity, created by Dan Simon of Studio Simon, pays homage to the rich textile tradition of this area by featuring two different sock puppets inside the primary logo.
“As we explored all possible identities for the team and engaged locally with so many different people, the stories and responses revolved around the uniqueness of what makes Burlington so special– and ultimately it’s the people.” Ryan Keur, owner and president of the club, stated. “The people here in Burlington, both those new to the area and those that have been here for so long have this desire to be great. It is a community that works well together and has transitioned from industry to industry over the past one hundred years. Something that stuck out was that Burlington was the “Hosiery Capital of the South” and when we started discussing a name– everyone continued to say they wanted something “to own”, something “unique” that no one in the United States could say they had…. and with that, a “Sock Puppet” textile themed identity was born.” Keur continued, “It is playful, fun and will resonate with the history of Burlington but send us into the future as one of the top entertainment and sports teams in the country! Lights, Camera, Action! All eyes are on Burlington, North Carolina and SOCKVILLE, USA!”